Archive for April, 2007

LVMH Moët Hennessy Louis Vuitton SA reports strong sales for 1st quarter 2007, Tag Heuer strategy

April 25th, 2007 Fashionista

Luxury goods manufacturer Moet Hennessy Louis Vuitton reports that overall sales grew to 3.804 billion euros ($5.16 billion dollars) for the 1st quarter. The strong growth is led by demand on Tag Heuer watches. Film stars Brad Pitt, and golfer Tiger Woods are used in the advertising of these watches.

I have found old articles (2005-2004) about Tag Hauer marketing campaign, and strategy to increase brand awareness

Optimizing the Internet as a media tool: The TAG Heuer way, reported by Europa Star

“Deciphering the interest in TAG Heuer’s ambassadors

With regard to the very media-oriented partnership that TAG Heuer has with the actor Brad Pitt, the latter enjoyed a record level of interest across all search engines

with more than 400,000 searches in the USA during (more…)

Posted in China, India, London, Los Angeles, Manufacturers, New York, Retailers, The Fashion Business, Trends 3 Comments »
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Controversy for Kate Moss’s Topshop Collection

April 25th, 2007 Fashionista

It seems that there some controversy between Jeff Banks and Topshop. Jeff Banks, a Scottish Fashion designer, has put in question Kate Moss input on Topshop’s new collection.

“Can Kate sharpen a pencil or draw a matchstick man? Banks asked. “I wouldn’t put money on it. I’ll bet [Kate Moss just grabbed one of her many Prada bags, rifled through her wardrobe … and turned up at Topshop’s head office in Oxford Street for a quick hour’s briefing with the in-house designers and buying staff.”

Banks criticism is directed at (more…)

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Looking for a Job?

April 25th, 2007 Fashionista

I don’t know how accurate this is, since this was on the news about an hour ago, it could very well be outdated. Nevertheless, UK Celebrity fashion LAStarStyle.co.uk site, it sells look-a-like clothes from your favorite celebrities, is looking to recruit a Marketing Manager. The Manager’s responsibilities will be to further optimize the site and increase brand awareness.

“LAStarStyle.co.uk, which launched a year ago by husband and wife team Annu and Stan Chukwu, has ambitious expansion plans to double its business within the next 12 months.

The new marketer will be tasked (more…)

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Kate Moss to Unveil Her New Collection

April 24th, 2007 Fashionista


Kate Moss, originally uploaded by Newmos.

Kate Moss will soon release a new collection of moderately priced clothing due to go on sale May 1st in the UK. Her designs will be available to US buyers at Barney’s in NY on May 8th. You can find out more about her collection at KateMossTopShop.com

Posted in Designers, London, New York, news, The Fashion Business Comments Off
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Co-Branding

April 24th, 2007 Fashionista


EMPORIO ARMANI, originally uploaded by d’n'c.

Special Thanks to Wesley Hein from LifeTwo

By Guarav Doshi

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners and can help in realizing unexplored markets or untapped opportunities. Concisely, it is instrumental to handle almost every marketing matter from creating initial awareness to building customer loyalty.

Companies form co-branding alliance to fulfill (more…)

Posted in Fashion, Manufacturers, Resources, Retailers, The Fashion Business 1 Comment »
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Karl Lagerfeld was a target for kidnapping

April 24th, 2007 Fashionista


Karl Lagerfeld, originally uploaded by Howie_Berlin.

German Designer Karl Lagerfeld, known for his fashion trademark of structural and dramatic women’s wear, was once a kidnapping target of the RAF (Red Army Faction) a radical left wing group in Germany.

“The comments from Peter-Juergen Boock, who has served 17 years in jail for his role in the RAF, are the latest in a string of revelations which have caused a storm in Germany. Some of his comments have sparked calls for a re-examination of the 1977 murder of a federal prosecutor.
Boock told Der Spiegel magazine the RAF had a list of possible targets for ransom in the late 1970s when it was trying to raise funds to help the group’s leaders escape from jail.

(more…)

Posted in Designers, Europe, Fashion, news, The Fashion Business Comments Off
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Movies on Madison

April 24th, 2007 Fashionista


a picnic on madison beach, originally uploaded by jp_tech_girl.

By Tiffany Plater

Fashion and Art come together yet again for a fabulous partnership. This week kicked off the beginning of Movies on Madison. In which, shops and boutiques will feature in their windows a film (posters, other film related paraphernalia, and film info) from the Tribeca Film Festival. Participating stores will also hold private receptions and give a portion of their sales to the Tribeca Film Institute.

(more…)

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Women’s Clothing Trade Shows

April 20th, 2007 Fashionista

7th On Sixth / Mercedes-Benz Fashion Week : owned by IMG, a global organization dedicated to the marketing and management of sports, leisure and lifestyle activities. Founded in 1960 by Mark McCormack, IMG’s worldwide resources now include 3,000 employees operating from 80 offices in over 30 countries. They manage athletes, performing artists, writers, models, broadcasters and represents leading corporations and world-class events http://www.img-fashion.com/

Action Girls: Action Girl offers two (more…)

Posted in London, Los Angeles, New York, Resources, The Fashion Business, Tradeshows Tags: , , , , 3 Comments »
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How Jeans Look In 2007

April 20th, 2007 Fashionista


, originally uploaded by a rose from charlie.

By Joel Kay

In 2007, there is talk that the trouser leg for jeans is favoured over the skinny jean look. Nordstrom and Banana Republic have designed trouser-leg jeans for 2007. And trouser-leg jeans may be the new look! Is it the end then for skinny jeans? Are they a high-street look rather than a ‘fashion’ look and is that the problem! However , skinny jeans have been around since the 60s. They are the original rock’n’roll jeans. But more than that, they hug the body in a way that leggings do. If leggings are popular in 2007, as they seem to be, then why not skinny jeans! Maybe they skinny jeans are not gone. They just need re-styling.


It is probably true that in 2007, they need to be re-fashioned (more…)

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Fashion District NYC

April 20th, 2007 Fashionista


Fashion District, originally uploaded by cloverity.

The Fashion District in NYC Booth. Find Fashion Resources in NYC and a Great Photo Op for Tourists. The booth is located on the North East corner of 39th street and Seventh Avenue. The Kiosk opens from 10am to 4pm Monday to Friday. You can find more info Here or you can go the Fashion Center BID website here

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