The Alexander Report

I had a client not too long ago that hadn’t realized what made her business go left. She owned a stylish super chic accessory company specializing in handbags.
Her “star” item was always her signature clutch….it was $125 wholesale and it sold and sold and sold. Every season it was reinvented in some way or […]

Now that you’ve got your goals in place it’s time to develop a strategy. In other words you need a step by step game plan to get to where you want to be. If you’re a new line common belief is that buyers are naturally hesitant about you. Some stores just don’t want to be […]

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Gloss is…. a marketing and merchandising consultancy that helps retailers and boutiques grow their businesses. Our core services include: business planning, marketing strategy and merchandising
Gloss Service Menu
Strategy
Business Planning
Designing a Step by Step Plan to launch your boutique or private label

Marketing Plans
Creating a Comprehensive Plan to […]

Let’s face it. Trade shows are expensive. By the time you’ve finishedmaking samples, shipping product, building and decorating the booth you could have purchased a Mini Cooper. If it’s your first trade show be advised that just because you build it they will not come. You have to put a marketing push behind this special […]

Loans are a time-tested way of raising capital for your business. We would love to tell you that it is as easy as going to the bank and asking for money, but as you probably know by now it is quite the opposite. We wrote the following steps to help you raise the right amount […]

By Mac Oosthuizen

Branding is ‘the’ buzzword of the 21st Century. It is the consumer’s bible by which we live by to distinguish what is ‘right’ about certain products and services and what is ‘wrong’. Branding is there to create a connection with our inner selves, and just as we as humans are infinitely varied and […]

By Evan Carmichael

“Play by the rules. But be ferocious.”
Starting The Business
Like Fred Smith and the origins of FedEx, Philip Knight’s first ideas of what would become Nike Inc. came to him while he was at school. While working on his master’s at Stanford, Knight - an accomplished runner during his undergraduate days at the […]

By Evan Carmichael

Growing Up: Klein, born November 19, 1942, was taught by his mother to love fashion. He would often accompany her when she went shopping in New York City for affordable clothes. From an early age he knew he wanted to be a fashion designer, and taught himself how to sketch and sew.

Before he […]

By Wiradhitya Nugraha

Harajuku girl, used to identify girls who gather in Harajuku district, Tokyo, Japan. Their costumes is in several different styles of clothing that originated in the culture of Japan’s major cities.
The term is not only monopolized by those who gather in the district themselves, but has become a relatively popular expression in the […]

By Scott Fish

Lets examine the use of Giorgio Armani Company’s advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X), Emporio Armani(Dreamers), and […]