Archive for July, 2007

Model Advice and Glamor Modeling Career Tips: How Do I Get Into Glamour Modeling

July 26th, 2007 Fashionista

By Alex Joy
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Aspiring models often ask us, How do I get into modeling? Or, How do I get started in modeling? This article discusses the various types of modeling, and what it takes to make it in this challenging yet fun profession. You will also find some useful tips an advice on how to get started in teen modeling.

What are the different types of modeling?

There are basically five (5) different types of modeling. These are the broadest categories, with newer but smaller categories evolving all the time. Furthermore, these categories also overlap with each other at times.

1. COMMERCIAL MODELING (Television, Catalogs and Print-Ads):

Commercial models help promote products and services through ads in the electronic media such as Television and the Internet as well as through Print Advertising. They appear in commercials/ads, on product packaging, in magazines, on billboards, etc., and help promote all kinds of products and services ranging from computer equipment to medicines, apparel, shoes and cosmetics. This is by far the largest modeling and teen modeling category.

General Requirements for Commercial Modeling:

Contrary to popular belief, many successful commercial models look like normal, everyday people. If they walked past you on the street in normal everyday clothes and with little or no makeup, (more…)

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How to be a Successful Model If You are Not Six Feet Tall

July 19th, 2007 Fashionista

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By Anastasia Dorohova

When you think of modeling, do you picture 16 year old, waifish thin and very exotic looking girl? If so,think again. Even though the modelng business is oversaturated with the most beautiful women in the world, an average-looking person can still have a nitche within the business.

Fashion modeling is the most prestigious category of the modeling industry, because about a dozen of fashion models have actually achieved the status of celebrities.Fashion modeling industry is not open to everyone and has very strict standards: height, weight, age and measurement requirements. Fashion models have to stay very thin to fit the clothes they are modeling, and even though many people in the industry might deny it, the pressure to have zero body fat is enormous in the fashion world. If you are tall and thin and lucky enough to have an agent who’d send you to castings (meetings with clients or photographers who can potentially hire you,) be prepared to do about six meetings a day, which wouldn’t necessarily result in any jobs.

If you are lucky enough to actually get a modeling job, most editorial projects (such as magazines) don’t pay a lot, and it takes an average fashion model a few years to build up her portfolio to start getting big fashion campaigns and other high-paying modeling gigs. (more…)

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Pressed for Press

July 12th, 2007 Ralinda Harvey

Photo Sharing and Video Hosting at PhotobucketEvery designer wants press. It’s exciting. I remember when I saw my first client’s editorial in Lucky Magazine. So exciting…and ironically it was of a bathing suit she happened to name after me. However, even though it was a pretty big picture with her name and website as big as day, I don’t remember an influx of orders after that publication hit. Or really a difference at all.

Hmmm….what happened? Lucky is read by thousands and thousands of potential customers but it seemed like only about 5 had even taken notice. One of which was the designers mother….but I digress.
So it made me wonder. Press is really great…but at the end of the day what does a feature in Elle or a product mention in Marie Claire really mean?
Financially that is….?

Over the years I’ve learned that editorial mentions don’t necessarily equal cash dividends. You have to make them work, and a big part of that work happens long before the magazine even hits the newsstand.
Here are a few tips on making editorial mentions work for you…..
Build Customer Relationships….

If you’re a designer instead of giving editorial credit to your website, why not give your biggest selling retailer a call.
Tell them you’d like to use their name or website address to send customers to their stores from an upcoming editorial piece. They’ll be thrilled!! (more…)

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Inspired to Buy

July 12th, 2007 Ralinda Harvey

Photo Sharing and Video Hosting at PhotobucketOk marketing the iphone is not the exact same as marketing fashion. But I admit but do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part isn’t about week long lines and switching networks or the general fiasco that preceded the iphone launch. However one thing that fashion can take from this nifty little gadget and the Apple company in general is the lengths people will go to once they are inspired.

I thought about it a while ago when I was working with one client on how they could gain more business from their existing retailers. I sat there dreaming up incentives, planning a media calendar, magazines they could advertise in, even an itemized budget…. then it occurred to me that for the most part customers don’t really don’t really need all that. People don’t really need a $500 dress, a designer yoga mat or a handbag that is equivalent to the down payment of a Midwestern home.

People just want to be happy…they want to be inspired to find the necessity to buy your product. This is not to say they don’t appreciate quality or a designer’s style acumen and attention to detail. It’s just to say that people are typically looking for a return on investment that is much more emotional than financial.

So no you definitely don’t have to be a self help guru to know you can’t buy happiness…however the average company who aspires for long term success needs to pay attention to the psychological focus of their customers. (more…)

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FAIR TRADE – An Academic Argument

July 9th, 2007 Renato Palmi

Discussions with South African Students relating to the Clothing Industry
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By: Renato Palmi

A preliminary research study relating to ethical fashion with South African students had a positive outcome where just over seventy percent of the respondents said they would be prepared to pay a little extra for fair and ethical clothing.

Invitation to Global Community

The author of this study is inviting fashion organisations, design colleges and fashion designers working within the environment of fair and ethical clothing to write to him about their work and if they think ethical fashion is sustainable within the context of the global clothing industrial economy as part of a larger research study he is undertaking.

Introduction

Although the ideals of fair trade and the ethical clothing are based on similar arguments, ethical clothing is focused on placing pressure on retailers to change their buying behaviour and to educate consumers about the labour conditions of specific clothing factories. Where the two merge is the desire to provide opportunities for co-ops, and provide consumers with alternative products that have been made in a fair and un-repressive environment.

A focus group of twenty-two first year business students from the University of KwaZulu-Natal, South Africa were interviewed about the concept of fair and ethical trade within the context of the global clothing industries. A set of five questions were posed to the students after they viewed a presentation on fair trade by the author of this report. (more…)

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Post your Business Profile, Your Business Plan, Articles and Events!

July 6th, 2007 Fashionista

Photo Sharing and Video Hosting at PhotobucketWe recently revamped our main site wwwguideye.com, now you can:

Promote your business
Create a profile (our pages get indexed by google)
Post your own articles,
Press releases,
Promote your own Events
Promote your Business Projects by creating a plan

And more,

Try it at wwwguideye.com,

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Request: Deepak Nirvana Woman Fashion Magazine, Looking For Fashion Models

July 2nd, 2007 Fashionista

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Are you the next face for an upcoming cosmetic campaign?

To members of Nirvana Woman Magazine

Open for models from Bay Area and USA only

It was announced today that Nirvana Woman magazine will be looking for the next face to introduce a high end cosmetic line to South Asian Women in the United States.

Nirvana Woman Magazine was the exclusive choice of this high profiled cosmetic vendor, who will be building a 4 issues campaign around their upcoming product line. The ideal candidate will be featured receive a 1 year contract with Nirvana Woman Magazine, and will receive various product lines from the cosmetic vendor.

Furthermore, the profile candidate will also be promoted internationally as the chosen face to promote cosmetic line for South Asian Women across the world!

Nirvana Woman Magazine is accepting requests now.
(more…)

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Workshop : What differentiates great companies from average? The CEO.

July 2nd, 2007 Ted Santos

Photo Sharing and Video Hosting at PhotobucketWhat differentiates CEOs? The ability to successfully navigate through chaos, and empower staff and management to fulfill lofty goals when there is no proof it can be done.

While experience, skills and competencies are important, without an appropriate mindset for creating a vision, fostering strong corporate culture and managing change and chaos, corporations have no way of standing out in the marketplace.

Come join a workshop specifically designed for Presidents and CEOs. In this interactive workshop, you will develop the mindset, tools, skills and competencies for managing change and chaos. This workshop focuses on abilities equal to an “Ace” airplane pilot. An “Ace” pilot can successfully fly a plane through a hurricane. Their ability and mindset to handle problems, disruptions and chaos differentiate them from other pilots. As the CEO and pilot of your organization, let Turnaround Investment Partners help you differentiate yourself and your company.

In addition, learn why CEOs who intentionally create problems for their people to solve are more effective at driving innovation and accelerating revenue growth when compared to CEOs who just solve problems.

Why would you want to intentionally create problems for your company?

1. It causes people to work as a team
2. People have to leverage one another’s skills and competencies
3. People are excited about challenges, when presented well
4. It creates an environment for learning throughout the organization
5. People are more likely to think outside the box
6. New products and services are created
7. The CEO can delegate more effectively
(more…)

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