The Alexander Report

The Coach brand, familiar isn’t it? You might have encountered the brand name in various boutiques, shops and malls. Actually, it has been around for a while, for more than 60 years in fact. The brand had its humble beginnings in a small Manhattan loft way back in 1941. The now popular trademark started from […]

I love NY t-shirts is a very popular item in the city of New York and across the globe. Also every country has some kind of mimicking of the “I love NY” style. You might be saying, who’s the founder of I love NY t-shirts? Well, it is no other than Milton Glaser, a revolutionary […]

Getting ready for the hot weather? Let us take a look at what we can expect in Swimwear trends for 2008/2009.
First lets talk colour and prints. Fuchsia is huge this season as well as jewel tones including emerald, purple and sapphire blue. Geometrics, African prints and a touch of metallic bling are all making an […]

Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalizes on […]

With the fashion industry generating over 350 billion annually, a few New York based designers ( Diane Von Furstenberg, Narcisco Rodriguez and Nicole Miller just to name a few) have formed a coalition in seeking that the current US copy write law extend to the fashion world. The Council of Fashion Designers of America is […]

It takes a lot of hard work and determination to reach the Top of the fashion business, and Anna Sui has certainly succeeded. Time Magazine included her in the list of five most important fashion gurus of this decade. She was born in Detroit in 1955 and moved to New York City after High School. […]

by Glory Borgeson

Several years ago I watched the Academy Awards show from start to finish for the first time. In the years before that, I could only watch about 30 minutes of the show before I got bored out of my mind. But this particular year I didn’t have to work the next day, and […]

The television show American Idol is once again roaring through yet another blockbuster season on Fox Network. Are there marketing lessons buried within the weekly contest that draws millions of television viewers every week? Yes! The same strategies that creates stars on American Idol can help YOU create some star power for your own online […]

By L. Winslow
You know what just cracks me up? Is when the peanut gallery makes comments about celebrities, for instance some people say Paris Hilton is a stupid blonde? Yah right? She makes $100,000 for attending a party. How much do you get paid for showing up at someone else’s party these days? Hmm? Tell […]

By Dina Giolitto
I have never been a fan of Paris Hilton.
I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, “Skank.”
I saw Paris condescend to the working class farmers of America, and I didn’t like it at all. So I […]