Archive for the ‘China’ Category

Founder of I Love NY T-Shirts

August 6th, 2008 Fashionista

I love NY t-shirts is a very popular item in the city of New York and across the globe. Also every country has some kind of mimicking of the “I love NY” style. You might be saying, who’s the founder of I love NY t-shirts? Well, it is no other than Milton Glaser, a revolutionary artist that made I love NY t-shirts that we have known to love.
Milton Glaser was born at 1929, and was a New York native. He attended High School of Music and Art and also went to Cooper Union Art School to further extend his education. Upon graduation, he obtained a scholarship to study under Giorgio Morandi in Italy. He loved exploring new graphic techniques and motifs.

Glaser founded his first company in 1954 called the “Push Pin Studios” with a couple of his classmates. As a graphic artist, Milton Glaser used culture and historic period styles as a way to create inspiration. His drawing style was very lively and witty. He helped big businesses marketing campaign on things like packaging, mailing, advertising and etc. He made a living and gained recognition as time passed from his art.

Glaser helped edited the New York Magazine in 1968. A couple of years later, Milton made his own graphic design company called Milton Glaser Inc. During that time he helped redecorate and redesign many magazines and gained many recognition and commission as a result of his talent and art. In 1973, Milton Glaser developed and made the logo “I Love NY” to help increase tourism in New York. It became a stunning success and every tourist was buying them. Later on, it became one of the most copied ideas as many countries were making their own “I Love Country” as a way to promote their own country.

Milton did what he loved and his love for art was undying. He used his talent as a way to captivate the viewers. Milton’s work was honored worldwide and my art museums hold his work. Milton is the founder of the “I Love NY” t-shirts that we have grown to love. (more…)

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Unique Selling Propositions For Fashion Business

June 28th, 2008 Fashionista

Juicy = LifeeeeAny business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalizes on a project. In a creative field, like fashion designing such management principles are hard to applied. But for survival in this-day competition this is essential.

USP can be a colour, a dress apparel, or simply exquisite dupatta or men’s jhuttis. Dramatic projections on the ramp at a fashion shows are not a reality. This is known to all and hence such creations minus the props are regular sales. It is an extensive work by your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to augment sales the brand positioning should not be compromised.

Once the brand or the fashion designer has won recognition his reputation is unquestioned. Fashion designing is just not about influencing and begetting customers from Page 3. It’s an era of awareness and to far-reach your sales. Niche clientele is a fleeting lot and succumbs to anything anew. Hence the need to re-invent. (more…)

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ARE THE QUOTAS ON CHINESE IMPORTS IN SOUTH AFRICA WORKING?

December 4th, 2007 Renato Palmi

Photo Sharing and Video Hosting at PhotobucketA brief Synopsis

South Africa – Renato Palmi of the ReDress Consultancy Reviews the Quotas

During the month of August, numerous fashion events have taken place in South Africa. Has the fashion sector seen any tangible benefits due the quotas system? According to the Trade and Industry Minister the quota system is working. He says, “Since the implementation of the quotas, jobs have been saved and new jobs have been created.” Yet, his department cannot provide specific data on employment figures relating to the quotas on Chinese imports. The government said that the quotas would create 50 000 new jobs. This equates to 2000 new jobs per month in the clothing and textile industries over a two year period.

The economic intent of the quota system is understandable but the process of implementing them became tainted with political appeasement creating an even wider rift between industry, government and the unions. The Chinese government after initially declining the South African government’s suggestions of restricting imports eventually relented because they knew the returns from alternative economic sectors would far exceed the revenue lost from the import restrictions. After all, the quotas are only for two years. The South African government rushed to implement the quotas to appease the unions – COSATU and SACTWU. In turn, SACTWU drove the implementation to conciliate their constituency where jobs were hemorrhaging at an unprecedented rate. According to the latest statistics, Chinese imports into South Africa fell by 34% in this first quarter of 2007. While there was a drop in imports from China, imports from other exporting countries has begun to grow, indicating that the retail-chains are beginning to implement their new procurement procedures. The impositions of the quotas are linked to developments both politically and economically that occurred more than ten years ago.

Going Back in Time

The challenges facing the clothing and textile sectors in the new post 1994 democracy was by extension a result of the previous regime’s protectionist policy towards these industrial sectors. The new African National Congress (ANC) led government began to reduce tariffs faster than was required by the World Trade Organisation (WTO) and the General Agreement of Trade and Tariffs. The recommendations from these organisations said that the new ANC government should reduce the tariffs over a 12 year period but the ANC reclined saying such reductions should be done within eight years as this would integrate the South African industrial sector into the globalised economy quicker. Many clothing and in particular textile companies did not capitalize on this period to invest in technology updates or skills development and the repercussions are being felt now. (more…)

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(Offers) Weaving and Embroidery Manufacturer in China

May 23rd, 2007 Fashionista

clip_image0021.jpgRichly Textiles Works Co. Ltd is a weaving and embroidery manufacturer in China. The company was found in 2002 and exports most woven fabrics and embroideries to North America, Europe and Japan. The main products are including cotton twill, broken twill, sateen, check, stretched, canvas, boucle, bi stretched, texture dobby, georgette, embroidery, jacquard, chiffon, voile, seersucker, poplin, moleskin, and printing which for ladies’ pants, jacket, jean, blouse, dress, skirt, outwear and suites etc.

Currently, our company has a skilled and professional team that well understands AATCC, ASTM, ISO, DNI, JIS standards. Our customers are including Jones New York, MAY, BCBG and other fabric suppliers and apparel manufacturers. We have a large greige and finished inventory for most standard fabrics and also provide the best service for sourcing and development to the customers.
(more…)

Posted in 2-Offers, China, Manufacturers 1 Comment »
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Apparel and Textile Associations and Organizations D-I

May 21st, 2007 Fashionista

Photo Sharing and Video Hosting at PhotobucketDigital Printing & Imaging Association (DPI) members are at the forefront of companies that embrace the promise of new technology and play an important part in creating an ongoing imaging revolution. From digital printers to screen printers to photo labs;textile printers to reprographic shops, the benefit of DPI membership is the same. They are associated with Screen Printing & Graphic Imaging Association International (SGIA)

URL: http://www.dpia.org/

Embroidery Trade Association [ETA] (USA) : Non-profit membership organization for professionals and companies in the North American embroidery industry. Link to trade show calendar, educational materials, buyers guide and federal trade database.
The mission of Embroidery Trade Association is to strengthen the commercial embroidery business through member education, representation, networking, research and consumer outreach.
URL: http://www.embroiderytrade.org/

European Apparel and Textile Organization (Euratex) : Acts on behalf of the textile and clothing industry with the EU institutions on matters of common interest.
URL: http://www.euratex.org/

European Association of Textile Polyolefins : EATP is the European Association established to promote and develop the interests of manufacturers of Textile Polyolefins. (more…)

Posted in China, Europe, India, London, Los Angeles, Manufacturers, New York, Pakistan, Resources, Textile, The Fashion Business Comments Off
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Apparel and Textile Associations and Organizations

May 18th, 2007 Fashionista

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American Apparel Manufacturers Assn (AAMA) : They are now called American Apparel and Footwear Association. See below for listing.
URL: http://www.apparelandfootwear.org

American Apparel and Footwear Association / Fashion Association / (AAFA) : was established August 2000 through a merger of the American Apparel Manufacturers Association (AAMA), Footwear Industry America (FIA) and the Fashion Association (TFA). The national trade association’s combined membership currently accounts for more than $225 billion in annual U.S sales.
URL: http://www.apparelandfootwear.org/

American Apparel Producers’ Network : Non-profit trade group and network of producers of American-made apparel.
URL: http://meanwhile.com/?domain=usawear.org&

The American Association of Textile Chemists and Colorists (AATCC) : The charitable and scientific mission of this foundation is to sponsor educational symposia, seminars, and workshops to develop skills of individuals, to fund original research in textile science and to provide scholarship money and award programs in the support of worthy students.
URL: http://www.aatcc.org/
(more…)

Posted in China, Designers, Europe, India, Los Angeles, New York, Pakistan, Resources, Textile, The Fashion Business, Trends 3 Comments »
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Apparel Buying Agents

May 8th, 2007 Fashionista

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Bellow you will find a list of Buying Agents and their contact info:

Agencia Fesmar S.A (Central America): they are manufacturers’ representatives working on commission basis in Central America. They source all types of yarns (spun & filament), as well as all types of greige and finished fabrics, both, woven and knitted.

    Address:

6a. Calle S.O. #103
San Pedro Sula, Honduras
Phone: 504-553-3635
Fax: 504-557-5004
Email: fesmar@sigmanet.hn
Contact: Felix S. Mahomar – President

a la mode (Turkey) : they are an agency located in Istanbul. Their main customers are department stores in France. They also work with some Italian and Spanish companies. They have good suppliers located in Istanbul and Denizli. According to their customers request, they contact to their suppliers for the best quality with lower prices. (more…)

Posted in China, Designers, India, Los Angeles, Manufacturers, Pakistan, Resources, Retailers, The Fashion Business 4 Comments »
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Fabric and Fiber Shows

April 26th, 2007 Fashionista

The following is a list of Fabric and Fiber Trade shows for Designers, Retailers, and Manufacturers.

Adsale (Chinese) : With over 20 successful years of staging international exhibitions in China and Asia, Adsale’s market sensitivity and attention to clients’ needs have made it a widely recognized leader in its field.

Dallas Fabric Show The Fabric Show features over 160 mills and coverters of decorative fabrics, laces, trims, leather, and related supplies. Held twice a year, this temporary show caters to the diverse needs of the apparel, bedding, drapery, furniture, gift and accessory item, luggage, slip cover, tabletop and related sundry manufacturers who buy by the bolt. (more…)

Posted in China, Designers, Europe, India, Los Angeles, Manufacturers, New York, Resources, Retailers, Textile, The Fashion Business, Tradeshows 1 Comment »
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Children’s Clothing Trade Shows

April 25th, 2007 Fashionista

Americasmart (Atlanta) : Beginning January 2003 during the scheduled apparel/accessories market, AmericasMart will continue its tradition of trade show excellence by offering a brand new temporary show floor for apparel, accessories, shoes, children’s wear, loungewear and gift-related products.

The Apparel Sourcing Show: Since 1991,The Apparel Sourcing Show
is the only international show specialized in the apparel and textile industry in the CBI region. The CBI ranks as number ONE supplier to the U.S.A. Apparel market. Year by year, the most important industry suppliers of specialized machinery and technology, textiles (more…)

Posted in China, Designers, Europe, India, London, Los Angeles, Manufacturers, New York, Resources, Retailers, Textile, The Fashion Business, Tradeshows 1 Comment »
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LVMH Moët Hennessy Louis Vuitton SA reports strong sales for 1st quarter 2007, Tag Heuer strategy

April 25th, 2007 Fashionista

Luxury goods manufacturer Moet Hennessy Louis Vuitton reports that overall sales grew to 3.804 billion euros ($5.16 billion dollars) for the 1st quarter. The strong growth is led by demand on Tag Heuer watches. Film stars Brad Pitt, and golfer Tiger Woods are used in the advertising of these watches.

I have found old articles (2005-2004) about Tag Hauer marketing campaign, and strategy to increase brand awareness

Optimizing the Internet as a media tool: The TAG Heuer way, reported by Europa Star

“Deciphering the interest in TAG Heuer’s ambassadors

With regard to the very media-oriented partnership that TAG Heuer has with the actor Brad Pitt, the latter enjoyed a record level of interest across all search engines

with more than 400,000 searches in the USA during (more…)

Posted in China, India, London, Los Angeles, Manufacturers, New York, Retailers, The Fashion Business, Trends 3 Comments »
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