The Alexander Report

Getting ready for the hot weather? Let us take a look at what we can expect in Swimwear trends for 2008/2009.
First lets talk colour and prints. Fuchsia is huge this season as well as jewel tones including emerald, purple and sapphire blue. Geometrics, African prints and a touch of metallic bling are all making an […]

Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalizes on […]

Denim has changed radically in past few years, from basic work clothing, to a high-end stylish and fashion oriented attire. Denim is presently a 10 billion dollar industry in the US. From retailer selling in mass market to exclusive couture designers, everyone has identified denim as a profitable business.
The apparel industry veterans are amazed by […]

The fashion stars of winter 2007/2008 are a welcome beacon of shimmer, shine and pop of color in an often drab winter palette. 80’s glamour color palette, with updated flattering shapes, combined with the refined luxury of the 40’s have re-emerged throughout the fashion world to an applauding plus size audience.
Jewel tones hues for 2007/2008 […]

The 2008 Spring Collections are fresh off the runways of the major fashion centers around the world. And the reviews are beginning to come in as the critics, retail buyers, and fashion writers analyze and critique what they saw on the runways. So, what are the trends that seem to cross many collections? What are […]

Haute couture is every woman’s and designer’s high fashion fantasy. Haute couture has to do with the most exquisite clothing created. In 1868, the Chambre Syndicale de la Haute Couture was created to enforce rules involving fabrics, numbers of employees, and numbers of designs for day and evening wear. By the mid-20th century, more than […]

Meet the Young Affluents. The generation of 40-and-under consumers – roughly corresponding to the Generation X and Millennial generations – is the “Want-It-All” generation that is coming into affluence with a ravenous appetite for the ‘good life.’ The fresh, unexpected needs and desires of the young affluents will be the most important trend to impact […]

by Alex Yoo and Aran Lawrence

The Dress Shirt
A gentleman’s dress shirt is the defining item in his wardrobe, and as such he should choose it with care. The quality of fabric, color, pattern, and fit are of the utmost importance. Following a few simple and timeless suggestions, a man can distinguish himself where many […]

Every designer wants press. It’s exciting. I remember when I saw my first client’s editorial in Lucky Magazine. So exciting…and ironically it was of a bathing suit she happened to name after me. However, even though it was a pretty big picture with her name and website as big as day, I don’t remember an […]

Ok marketing the iphone is not the exact same as marketing fashion. But I admit but do have to take a second to tip my hat to the amazing marketing job those folks have done over there at Apple. Our industry, for the most part isn’t about week long lines and switching networks […]