Archive for the ‘Designers’ Category

Tricks of the Trade Designers, Get Ready for Your First Trade Show

May 31st, 2007 Ralinda Harvey

Photo Sharing and Video Hosting at PhotobucketLet’s face it. Trade shows are expensive. By the time you’ve finishedmaking samples, shipping product, building and decorating the booth you could have purchased a Mini Cooper. If it’s your first trade show be advised that just because you build it they will not come. You have to put a marketing push behind this special event to attract the types of visitors your want. We’ll start with the basics. It’s been said that in most trade show traffic is from appointments of existing accounts. So what if you’re new in the game is the only option just “not to go?” You have to start somewhere and if you’ve been to the show and it has good traffic and comparable product you should seriously consider attending.

As a designer creating and producing samples it’s easy to become overwhelmed as you prepare for your first show. You want the stitching to be flawless and the draping to be just so. The samples have to look as good as humanly possible so the buyers can fall head over heels for your product. On top of that the booth must be beautiful, “where should we get the flowers from? What will we put on the walls?”

Decisions… Decisions. Although booth presentation is extremely time consuming there’s only one problem with getting consumed with these details. If the buyers don’t know about you they won’t be there to fall head over heels, and in turn their heels will be clicking to the next designers’ booth. (more…)

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7 Steps To Get A Loan For Your Fashion Business

May 30th, 2007 Fashionista

Photo Sharing and Video Hosting at PhotobucketLoans are a time-tested way of raising capital for your business. We would love to tell you that it is as easy as going to the bank and asking for money, but as you probably know by now it is quite the opposite. We wrote the following steps to help you raise the right amount of capital to get your business going.

Step 1: Decide how much money you need.

This is an obvious but often overlooked. Entrepreneurs, particularly start-ups, when budgeting for their business often focus on what they will need to get their business going, or to finance a particular project without accounting for working capital or cash for contingencies. This is dangerous because lack of working capital can mean the death knell for the business.

On the other hand, some entrepreneurs, again start-ups, drastically overestimate their costs. This will make lenders not only question the entrepreneurs’ assumptions, but also question whether they know what they are doing.

Now that we decided on an amount, lets focus on the lender.

a) If you are a start-up:

Loan amounts below $25,000 are considered smaller, micro-loans. Not all banks will be interested in doing a SBA guaranteed loan for small amounts (more below). Micro-lenders and Alternative-lenders are better equipped to handle this type of loans. These lenders usually make smaller loans and have a community focus. Look to credit unions, local development corporations and other non-profit lenders.

Small Business Administration (SBA) guaranteed loan is a guarantee to the lender. If the borrower defaults, the lender is guaranteed repayment of a portion of the loan by the SBA. You are still liable for the loan, so your obligation does not go away. From our experience, an amount of $50,000 and above is the usual range for SBA loans. The higher the amount requested the more the lender would look for collateral to secure the loans. Start-ups and existing businesses can apply for SBA guaranteed loans.

b) If you are an existing business: (more…)

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Nike – Philip Knight’s Success Story – Famous Entrepreneurs

May 30th, 2007 Fashionista

By Evan Carmichael

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“Play by the rules. But be ferocious.”

Starting The Business

Like Fred Smith and the origins of FedEx, Philip Knight’s first ideas of what would become Nike Inc. came to him while he was at school. While working on his master’s at Stanford, Knight – an accomplished runner during his undergraduate days at the University of Oregon – wrote an essay that outlined a plan to overcome the monopoly Adidas had on the running shoe market. He thought the way to realize this was to employ cheap Japanese labour to make a shoe both better and cheaper.

The plan was put into action shortly after graduating in 1962. Knight went to Japan to meet with the executives of Onitsuka Tiger Co., a manufacturer of imitation Adidas runners, claiming to be the head of a company called Blue Ribbon Sports (which did not exist, except in his mind). Knight convinced Tiger to export their shoes to the States though Blue Ribbon and had them send samples so his associates could inspect them. Knight paid for the samples with money from his father. He sent a few pairs to Bill Bowerman, Knight’s track coach from his days at the University of Oregon, who became interested in the venture. Knight and Bowerman became partners and put $500 each into the purchase of 200 pairs of Tigers. Blue Ribbon Sports was formed, and Knight began going to high school track and field events selling the shoes from the trunk of his car.

Sales were at $3 million dollars when Knight chose to dissolve the partnership with Tiger in the early 1970s. (more…)

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Calvin Klein, Calvin Klein’s Success Story

May 29th, 2007 Fashionista

By Evan Carmichael

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Growing Up: Klein, born November 19, 1942, was taught by his mother to love fashion. He would often accompany her when she went shopping in New York City for affordable clothes. From an early age he knew he wanted to be a fashion designer, and taught himself how to sketch and sew.

Before he turned twenty, he graduated from the Fashion Institute of Technology in New York. He married Jayne Centre and began working as an apprentice sketching European coat designs for his employer Dan Millstein to copy. Klein, however, disdained the idea that the normative American practice was to imitate European fashion and longed to start his own company. He believed that original fashion ideas could come out of the States and he was just the innovator to make it happen. But the realization of his dream seemed a long way away since he was struggling financially and was working part-time at his father’s grocery store in order to make some extra money

Starting The Business

Calvin Klein Ltd. was formed in 1968. Klein took a $10,000 loan from a friend and used $2,000 of his own money to get it started. Rather than hunting out success, it stumbled upon him. (more…)

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Giorgio Armani: A Persuasive Campaign

May 28th, 2007 Fashionista

By Scott Fish

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Lets examine the use of Giorgio Armani Company’s advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X), Emporio Armani(Dreamers), and Giorgio Armani Occhiali (glasses) to be the focus for the general image campaign of the Giorgio Armani Company.

Armani uses dark colors with rich lighting and contrasting themes to promote their products. Regardless of the product, Armani seeks to be known as an elite brand with the highest quality and best products for a demanding consumer. The symbols, language, colors and imagery used reinforces this concept of the products by cementing into the consumers mind, the image and brand recognition which the company is hoping will sell its products.

Cultural barriers need to be addressed considering that this company is Italian and most of the advertising, which is used, features “European” looking people and scenes. This works: American’s, when it comes to fashion, look toward Europe for emerging trends and fashion. One important fact to note is that when the advertisement is directed towards men, like the parfum, and occhiali advertisement, the people featured are more masculine and rougher looking than the smoothened and more feminine models featured for general company advertisements (A|X and Dreamers).
(more…)

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Sonia Vera Swimsuit Fashion Show

May 25th, 2007 Fashionista


Sonia Vera’s, from the hit show “Deal or No Deal”, showcases her new upcomming Bikini Swimwear line in Hollywood Hills

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Profession Of A Designer

May 24th, 2007 Fashionista

By Olivia Hunt
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If you are going to take up a career of a professional designer, you must know some important facts about this profession. The positive thing of this profession is that it gives you challenges, gives you possibilities to create and get satisfaction from fulfilled the task seeing the results of your work. However, design industry is growing in great paces worldwide. Competition is number one in this sphere and you are to be the best to become successful and get the job. Besides, the advertisement influences our lives greatly. Another fact is that a designer can use it in an ethical way or visa versa. Indeed, the design profession has a high under-employment rate. That is why it is really difficult to find a good job with decent salary at a design company, to make up a good advertisement.

In fact, profession of a designer consists of several ones as it demands communicational, technical, analytical, artistic and advertisement skills. You must be really a good designer having necessary qualifications and most importantly necessary skills to obtain a good job. There are no regulations in designer sphere and everyone can say he is a designer and use unethical advertisement programs. Such designers can perform their work bad making company directors paying lower salaries to others. He will not pay you a good salary being unsure in the quality of your work. In addition universities accept many people who want to become designers overcrowding the designer market. (more…)

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The Truth Exposed The High Price Of Luxury Jeans Explained

May 23rd, 2007 Fashionista

By Francisco Rodriguez

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Lets first categorize jeans into a simple two star, four star and six star rating, classifying two star as those jeans that fall in the price range of more than $50.00, but less than $100.00, next four star jeans 150.00 to 400.00 and six star anything above 400.00 and we can add the Gold star those jeans that nobody can afford and our more couture or custom made for sports, celebrity or recording stars.

So I mentioned in my first article that one can become addicted to fashion especially luxury jeans. Well to those addicted I hope this article sheds a little light as to why you pay what you do.

It all comes down to status yes jeans have become a status symbol in our casual world of today, accepted in our every day attire, formal wear, and even business environments. It has become a highly recognized commodity maybe so much so as a Rolex, Mercedes-Benz, or any other status symbol that lets the world know you have arrived.

To the educated consumer they can pick out a pair of premium denim and distinguish it from a copycat or a trend follower by its feel, look and fit. So you ask yourself but are we paying for something more than just jeans when we purchase the high-end denim brands are we getting more value from those four star jeans vs the two star?
(more…)

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2007 MTN Durban Fashion Week

May 22nd, 2007 Renato Palmi

Presenting Opportunities for South African Designers
By Renato Palmi

Photo Sharing and Video Hosting at PhotobucketOn a warm cloudless night in May, with the sound of the Indian Ocean basting the beach, the 2007 MTN Durban Fashion Week (MTN-DFW) was officially launched at a new venue – the Suncoast Hotel and Towers, situated in the heart of Durban’s famous Golden Mile. Designers mingled with socialites and the elite of the city’s fashion industry. The event will run over four days, from 27-30 June.

Thirty-four South African designers will present the products of their creative skills during 18 shows on a ramp set up in the unique glass encapsulated 504-seat marquee. One of the primary aims of the 2007 MTN Durban Fashion Week is to catalyse the careers of emerging designers. “After a national search, 14 young designers were selected to take part in the MTN Young Designers event”, said Vanashree Singh, convenor and director of the MTN-DFW. Singh said the future of South Africa’s industry lies in the hands and eyes of the new generation fashion designers, and the showcase event is “geared to promote the business of fashion and to allow these designers to network with industry leaders.”

One young designer is Michelle Lowe from the School of Fashion Design in Pietermaritzburg, whose range is a ready-to-wear bohemian look for the “metro-male”: “I am so excited about being part of the Durban Fashion Week and I know I will learn a lot from this experience.” Lauren Taylor from Durban’s University of Technology is another participant, who describes her garments as representing

“feminine elegance with clean-cut lines and a focus on promoting environmental responsibility. Another young designer taking part in the (MTN-DFW) is Melissa Paulus from Linea Academy. She entered because of “sheer ambition to be recognised as a South African designer” (more…)

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Tommy Hilfiger Fall 2007 Fashion Show

May 21st, 2007 Fashionista

Tommy Hilfiger Fall 2007 Fashion Show

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