The Alexander Report / Beauty and Style!

Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalizes on a project. In a creative field, like fashion designing such management principles are hard to applied. But for survival in this-day competition this is essential.

USP can be a colour, a dress apparel, or simply exquisite dupatta or men’s jhuttis. Dramatic projections on the ramp at a fashion shows are not a reality. This is known to all and hence such creations minus the props are regular sales. It is an extensive work by your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to augment sales the brand positioning should not be compromised.

Once the brand or the fashion designer has won recognition his reputation is unquestioned. Fashion designing is just not about influencing and begetting customers from Page 3. It’s an era of awareness and to far-reach your sales. Niche clientele is a fleeting lot and succumbs to anything anew. Hence the need to re-invent. Weiterlesen »

Denim has changed radically in past few years, from basic work clothing, to a high-end stylish and fashion oriented attire. Denim is presently a 10 billion dollar industry in the US. From retailer selling in mass market to exclusive couture designers, everyone has identified denim as a profitable business.

The apparel industry veterans are amazed by the success of denim. Reviewing recent sales-graph and fiscal year results of the leading retailers and brands, the analysts forecast a better future for denim on condition that the product should appeal different to the consumer looking while sustaining the traditional fabric.

The American consumers approximately purchase 450 million pairs of jeans per year. The denim market has been performing well, except for a drop in the sales was witnessed because of stiff competition with the alternative products like cargos, fatigues, cotton combat and khaki trousers, which led market at a saturation point in mid 2004.

The saturation in the denim market was a result coming-out of garments and fabric in developing countries, due to the elimination of a quota system, in the beginning of 2005. However, the denim industry emerged again during 2005-2006. The evergreen work-wear fabric is back on track with the efforts of companies, such as ITG, Levi Strauss & Co., VF Corporation, American Eagle Outfitters and Perry Ellis performed well throughout 2005. American Eagle Outfitters

American Eagle Outfitters come into view as triumph last year, emerging as leader in specialty store brands for the age group of 15 to 25. Comparing the $143.4 million sales month which ended April 30, 2005, the company recorded 25% climb in sales for April 29, 2006. The month of April depicted an optimistic consumer response to the company’s excellent initiatives for product assortments, designed for spring and summer that were also focused at other age groups.

The success standing behind, American Eagle Outfitters, in the denim market, is an outcome of right allocation of initiatives for various market phases. The perfect blend of the American West with European touch was the key reason of the gained success. Weiterlesen »

If you’ve listened to your customers – or attended a retail industry conference – over the past five years, then you know that cross-channel retailing continues to be a hot topic. Not only are more and more Americans going online, but a growing percent of them use the Internet to research and purchase products. Retailers can no longer fudge their online experience; customer expectations for online customer service levels are also rising.

All businesses should take note. Although the impact of cross-channel buying behaviors is most prevalent in the retail industry, it is a trend that will increasingly impact all businesses in nearly every industry.

1. More Consumers Are Going Online

In the late 1990’s, the era of irrational exuberance was in full form. Internet companies of all kinds promised to change the world with their latest e-product, e-exchange, or e-service. You may recall that stock prices for just about any e-Business climbed to unprecedented (and apparently unfounded) heights. It all came crashing down as the now infamous dot-com bubble burst.

Although many investors turned their backs on dot-com companies as a result, consumers did not; the number of people surfing and shopping online has continued to climb. Today, an impressive 73% of adult Americans use the Internet, according to the Pew Internet Project. Not only is the total number of on-line surfers steady and growing, but the amount of time they spend online is also increasing. Those numbers will only continue to increase as today’s well-connected teenagers grow into tomorrow’s prospective customers. Today’s teenagers age 12-17 are even more connected than their adult counterparts, with 87% of teenagers going online according to the Pew Internet Project.

The importance of the Internet in everyday life also continues to climb. From product research to social networking or from news & entertainment to health care research, today’s consumers are increasingly looking to the online channel. It’s becoming hard to avoid it. In 2007, 47% of adult Americans have a broadband Internet connection at home, according to the Pew Internet Project. Most working adults have a computer on their desk that can access the Internet, and many mobile telephones now have web access on their tiny screens. Furthermore, Wi-Fi connections are becoming as common as your local Starbuck’s store and cable operators continue to look for ways to integrate Internet access with traditional television service.

Any business that turned their back on the Internet as a result of the dot-com collapse in 2001 has in effect, turned their back on their customers. Weiterlesen »

The online retail environment in India is eerily quiet. The overall online pie is still very small. Broadly speaking, Indian consumers aren’t shopping online. The distributors or local vendors still look at the online channel as a drop in the bucket. New online retailers are slowly emerging – however Indian ecommerce just can’t seem to hit its stride. What does this all mean? Is online retailing not for the Indian market? Are the cultural preferences of Indian customers so unique that ecommerce will never achieve a mainstream status? Although the current state paints a very somber image for eCommerce in India, it reminds me of the time when we went on a vacation to Florida, only to find out that the area was about to be hit by a category 3 hurricane. Standing in balcony of the hotel room, I could feel an uneasy quiet. Wind was calm however I could feel something big was about to happen. Two years later, I find myself standing on the verge of another perfect storm – a storm that will change the face of online shopping in India.

It is not a mystery anymore that the retail industry is going through a significant organization in India. Some would argue that this opens up more exciting options for consumers to shop in a physical store, which would further impact the adoption of online shopping in a negative way. Fair argument, however, I would like to share some specific reasons why I strongly believe that a reverse phenomenon is inevitable – organization in physical retail will fuel an explosive growth of online ecommerce in India.

Why has eCommerce adoption been slow in India?

Before we look at the factors that will drive an explosive growth in eCommerce, it is important to look at why eCommerce hasn’t taken off so far in India. Although there have been several debates on this topic, to me the most basic reason is that most Indian consumers still don’t see enough value proposition in shopping online. They can’t be blamed because over the past few years, they have heard a lot of horror stories about not receiving the right products, not receiving products in time, notwithstanding the issues related to cumbersome returns and cancellation processes when shopping online. On the other hand, we can’t fully blame the online retailers because they have to rely on third party vendors, logistics partners who still haven’t achieved enough scale and the level of technology automation to consistently meet the desired service levels. These issues really point to the lack of a mature eco system across the eCommerce value chain. The organization in retail will give a significant boost to this eco system, which will help build trust with consumers so that they can feel comfortable in shopping online.

Organization in Retail will catalyze eCommerce eco-system Weiterlesen »

Any champion online shopper will tell you the key to a successful day of fashion surfing is understanding precisely what you’re buying. Successful internet retailers are providing candid and often entertaining descriptions of their wares, interjecting industry terms used to describe specific styles, cuts and colors. If you conjure images of the Ottoman upon hearing the term Empire, the following guide will help navigate the often verbose world of colorful garment descriptions.

Bustier: A garment similar to a corset that is a combination waist cincher and bra. It ends at the waist or extends to the top of the hip. Formerly an undergarment “and now not for the timid” it is now worn as a woman’s top, is usually strapless, and may be made from highly ornamental fabric.

Bias/Bias Cut: Bias is the diagonal direction of a woven fabric. Unless woven from stretch yarns, fabrics stretch more in the bias direction than in the length or width. A garment “cut on the bias” flows softly away from the body in a gentle, slight triangle shape.

Princess Seam: A garment style in which the sections of the garment are cut in one from shoulder to hem, with no waistline seam. Close body fit is achieved by cutting the pieces so that the seams create the shape and by adding darts where necessary. The origin of the style is attributed to Charles Worth, the fashion designer who made clothing for the Empress (princess) Eugenie of France in the mid-1800s.

Empire Waist: Location of the waistline just under the bust line. The name of this style comes from the high-waisted styles popular during the reign of the French Emperor Napoleon Bonaparte (1804-1814). Weiterlesen »

The topic of Search Engine Optimization was the big buzz at my online marketing seminar last night.

“How can I get to the top!” the attendees clamored…banged on the tables and shot daggers at me that resembled bic pens. Aghhhhhhhhhh…the expert has been exposed. Let’s give everyone a refund and I’m going to try to get home to watch the series premier of Hero’s. Cool?

Ok, seriously sometimes I am prone to exaggerate…however if I had the formula to get anyone any term they want at the top of the Google search listings I’d be hosting seminars on the rooftop of my Malibu mansion instead of the LA Mart and my refreshments would change from bottled water to bottles of Moet & Chandon . Really.
The exact Google algorithm for getting to the top is the best kept secret since McDonald’s secret sauce. Many firms can give you their “guarantees,” for certain words in the organic listings….for typically a certain very high price.

Attention folks….There really aren’t any true guarantees! Which probably explains the use of the term search engine “optimization” instead of Search Engine Placement firms. This slight mince of words serves as the loophole that illustrates the inherent limitations in “cracking the code.” Weiterlesen »