www.gaizer.com on Jun 28th, 2008Unique Selling Propositions For Fashion Business
Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalizes on […]
www.gaizer.com on Dec 7th, 2007Great Outfitter Denim Rocks Fashion & Retail Sales
Denim has changed radically in past few years, from basic work clothing, to a high-end stylish and fashion oriented attire. Denim is presently a 10 billion dollar industry in the US. From retailer selling in mass market to exclusive couture designers, everyone has identified denim as a profitable business.
The apparel industry veterans are amazed by […]
www.gaizer.com on Dec 2nd, 2007Three Online Trends That Will Impact Your Business
If you’ve listened to your customers - or attended a retail industry conference - over the past five years, then you know that cross-channel retailing continues to be a hot topic. Not only are more and more Americans going online, but a growing percent of them use the Internet to research and purchase products. Retailers […]
www.gaizer.com on Nov 29th, 2007Future of eCommerce and Retail in India - The Perfect Storm
The online retail environment in India is eerily quiet. The overall online pie is still very small. Broadly speaking, Indian consumers aren’t shopping online. The distributors or local vendors still look at the online channel as a drop in the bucket. New online retailers are slowly emerging – however Indian ecommerce just can’t seem to […]
www.gaizer.com on Nov 19th, 2007Fashion Terms Defined For Online Shopping Success
Any champion online shopper will tell you the key to a successful day of fashion surfing is understanding precisely what you’re buying. Successful internet retailers are providing candid and often entertaining descriptions of their wares, interjecting industry terms used to describe specific styles, cuts and colors. If you conjure images of the Ottoman upon hearing […]
Ralinda Harvey on Oct 31st, 2007Getting to the Top…Search Engine Optimization
The topic of Search Engine Optimization was the big buzz at my online marketing seminar last night.
“How can I get to the top!” the attendees clamored…banged on the tables and shot daggers at me that resembled bic pens. Aghhhhhhhhhh…the expert has been exposed. Let’s give everyone a refund and I’m going to try to […]