Archive for the ‘Resources’ Category

 

www.gaizer.com on May 18th, 2007Apparel and Textile Associations and Organizations

American Apparel Manufacturers Assn (AAMA) : They are now called American Apparel and Footwear Association. See below for listing.
URL: http://www.apparelandfootwear.org
American Apparel and Footwear Association / Fashion Association / (AAFA) : was established August 2000 through a merger of the American Apparel Manufacturers Association (AAMA), Footwear Industry America (FIA) and the Fashion Association (TFA). The national […]

www.gaizer.com on May 8th, 2007Apparel Buying Agents

Bellow you will find a list of Buying Agents and their contact info:
Agencia Fesmar S.A (Central America): they are manufacturers’ representatives working on commission basis in Central America. They source all types of yarns (spun & filament), as well as all types of greige and finished fabrics, both, woven and knitted.
Address:
6a. […]

www.gaizer.com on May 7th, 2007Is Your Advertising… Sexy?

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Ever hear the term ’sexy’ advertising? It’s not necessarily what you think. Sure, some people’s idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that’s overtly sexual and not what […]

www.gaizer.com on May 3rd, 2007How Fashion Houses and Designers Can Use Websites

A quick search online will reveal that many of the major fashion houses not only have websites, but use them in creative ways. Fashion is an industry built on fantasy, to a great degree. Those fantasies are constructed in glossy magazines oriented to professionals in general (Vanity Fair) and to women who follow the trends […]

www.gaizer.com on Apr 27th, 2007Enhancing Customer Shopping Experience

By Gaurav Doshi
Today when so many shopping malls, supermarkets and hypermarkets are opening up, each one is competing hard for the customers’ money. There are more choices available for consumers than ever before. In such situation retailers must develop business strategies that focus on creating as well as maintaining customers, one by offering customers a […]

www.gaizer.com on Apr 26th, 2007Fabric and Fiber Shows

The following is a list of Fabric and Fiber Trade shows for Designers, Retailers, and Manufacturers.
Adsale (Chinese) : With over 20 successful years of staging international exhibitions in China and Asia, Adsale’s market sensitivity and attention to clients’ needs have made it a widely recognized leader in its field.
Dallas Fabric Show […]

www.gaizer.com on Apr 25th, 2007Children’s Clothing Trade Shows

Americasmart (Atlanta) : Beginning January 2003 during the scheduled apparel/accessories market, AmericasMart will continue its tradition of trade show excellence by offering a brand new temporary show floor for apparel, accessories, shoes, children’s wear, loungewear and gift-related products.
The Apparel Sourcing Show: Since 1991,The Apparel Sourcing Show
is the only international show specialized in the […]

www.gaizer.com on Apr 24th, 2007Co-Branding

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EMPORIO ARMANI, originally uploaded by d’n’c.

Special Thanks to Wesley Hein from LifeTwo
By Guarav Doshi
Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It […]

www.gaizer.com on Apr 20th, 2007Women’s Clothing Trade Shows

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Fashion Show at Midvalley, originally uploaded by buntalshoot.

7th On Sixth / Mercedes-Benz Fashion Week : owned by IMG, a global organization dedicated to the marketing and management of sports, leisure and lifestyle activities. Founded in […]

www.gaizer.com on Apr 20th, 2007Is your Authentic Designer Handbag Really Authentic?

By Deanna Key
So, you have just bought a new designer handbag. Maybe you have had your eye on a Christian Dior Saddle Handbag, or Gucci Jackie-O that you know your friends will drool over . You got a huge discount off of the hefty retail price and you’re feeling pretty good about yourself. But know […]