Archive for the ‘Resources’ Category

Apparel and Textile Associations and Organizations

May 18th, 2007 Fashionista

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American Apparel Manufacturers Assn (AAMA) : They are now called American Apparel and Footwear Association. See below for listing.
URL: http://www.apparelandfootwear.org

American Apparel and Footwear Association / Fashion Association / (AAFA) : was established August 2000 through a merger of the American Apparel Manufacturers Association (AAMA), Footwear Industry America (FIA) and the Fashion Association (TFA). The national trade association’s combined membership currently accounts for more than $225 billion in annual U.S sales.
URL: http://www.apparelandfootwear.org/

American Apparel Producers’ Network : Non-profit trade group and network of producers of American-made apparel.
URL: http://meanwhile.com/?domain=usawear.org&

The American Association of Textile Chemists and Colorists (AATCC) : The charitable and scientific mission of this foundation is to sponsor educational symposia, seminars, and workshops to develop skills of individuals, to fund original research in textile science and to provide scholarship money and award programs in the support of worthy students.
URL: http://www.aatcc.org/
(more…)

Posted in China, Designers, Europe, India, Los Angeles, New York, Pakistan, Resources, Textile, The Fashion Business, Trends 3 Comments »
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Apparel Buying Agents

May 8th, 2007 Fashionista

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Bellow you will find a list of Buying Agents and their contact info:

Agencia Fesmar S.A (Central America): they are manufacturers’ representatives working on commission basis in Central America. They source all types of yarns (spun & filament), as well as all types of greige and finished fabrics, both, woven and knitted.

    Address:

6a. Calle S.O. #103
San Pedro Sula, Honduras
Phone: 504-553-3635
Fax: 504-557-5004
Email: fesmar@sigmanet.hn
Contact: Felix S. Mahomar – President

a la mode (Turkey) : they are an agency located in Istanbul. Their main customers are department stores in France. They also work with some Italian and Spanish companies. They have good suppliers located in Istanbul and Denizli. According to their customers request, they contact to their suppliers for the best quality with lower prices. (more…)

Posted in China, Designers, India, Los Angeles, Manufacturers, Pakistan, Resources, Retailers, The Fashion Business 4 Comments »
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Is Your Advertising… Sexy?

May 7th, 2007 Fashionista

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Ever hear the term ‘sexy’ advertising? It’s not necessarily what you think. Sure, some people’s idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that’s overtly sexual and not what we’re about to discuss here.

Do you engage sexy advertising in your marketing campaign? If not, you should.

“Sexy” advertising refers to ads that are highly targeted, yet artfully subtle – and therefore, extremely attractive to the key consumer.

I’m going to try and curb my use of the word ‘sexy’ now because I think it’s quite blatant, and therefore not sexy at all. So from now on we’ll try and call them ads that are “attractive.”

What makes an ad (or a person) attractive? People perceive the world through their senses- sight, sound, smell, taste, touch. So if you can appeal to them in any of these five ways, then you may very well become attractive to them.

Let’s talk about the word sensual. Not sexual, but sensual. What’s that mean?
(more…)

Posted in Designers, Manufacturers, Resources, Retailers, The Fashion Business 4 Comments »
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How Fashion Houses and Designers Can Use Websites

May 3rd, 2007 Fashionista

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A quick search online will reveal that many of the major fashion houses not only have websites, but use them in creative ways. Fashion is an industry built on fantasy, to a great degree. Those fantasies are constructed in glossy magazines oriented to professionals in general (Vanity Fair) and to women who follow the trends (Elle). The online experience is a multidimensional tool to expand on designer fashions and the yearly line of products.

Gucci has a website that rivals some of the major car makers for quality, use of multimedia and focus. You can choose from sites oriented to several different continents. One of the intriguing features of the Gucci site is its frame-by-frame layout of their current ad campaign. The value of the advertising in keeping Gucci “current” is made evident by its prominence as a website feature. (more…)

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Enhancing Customer Shopping Experience

April 27th, 2007 Fashionista

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By Gaurav Doshi

Today when so many shopping malls, supermarkets and hypermarkets are opening up, each one is competing hard for the customers’ money. There are more choices available for consumers than ever before. In such situation retailers must develop business strategies that focus on creating as well as maintaining customers, one by offering customers a differentiated shopping experience. Merchandising and display are important issues that need serious attention in enhancing customer shopping experience.

Such big retailers spends lot of money in getting high traffic location but if customers don’t find anything systematic, unique and attractive, they may just pass away from the door or if visited will try some other place to shop next time.

Merchandising is much more than (more…)

Posted in Resources, Retailers, The Fashion Business 2 Comments »
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Fabric and Fiber Shows

April 26th, 2007 Fashionista

The following is a list of Fabric and Fiber Trade shows for Designers, Retailers, and Manufacturers.

Adsale (Chinese) : With over 20 successful years of staging international exhibitions in China and Asia, Adsale’s market sensitivity and attention to clients’ needs have made it a widely recognized leader in its field.

Dallas Fabric Show The Fabric Show features over 160 mills and coverters of decorative fabrics, laces, trims, leather, and related supplies. Held twice a year, this temporary show caters to the diverse needs of the apparel, bedding, drapery, furniture, gift and accessory item, luggage, slip cover, tabletop and related sundry manufacturers who buy by the bolt. (more…)

Posted in China, Designers, Europe, India, Los Angeles, Manufacturers, New York, Resources, Retailers, Textile, The Fashion Business, Tradeshows 1 Comment »
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Children’s Clothing Trade Shows

April 25th, 2007 Fashionista

Americasmart (Atlanta) : Beginning January 2003 during the scheduled apparel/accessories market, AmericasMart will continue its tradition of trade show excellence by offering a brand new temporary show floor for apparel, accessories, shoes, children’s wear, loungewear and gift-related products.

The Apparel Sourcing Show: Since 1991,The Apparel Sourcing Show
is the only international show specialized in the apparel and textile industry in the CBI region. The CBI ranks as number ONE supplier to the U.S.A. Apparel market. Year by year, the most important industry suppliers of specialized machinery and technology, textiles (more…)

Posted in China, Designers, Europe, India, London, Los Angeles, Manufacturers, New York, Resources, Retailers, Textile, The Fashion Business, Tradeshows 1 Comment »
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Co-Branding

April 24th, 2007 Fashionista


EMPORIO ARMANI, originally uploaded by d’n'c.

Special Thanks to Wesley Hein from LifeTwo

By Guarav Doshi

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners and can help in realizing unexplored markets or untapped opportunities. Concisely, it is instrumental to handle almost every marketing matter from creating initial awareness to building customer loyalty.

Companies form co-branding alliance to fulfill (more…)

Posted in Fashion, Manufacturers, Resources, Retailers, The Fashion Business 1 Comment »
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Women’s Clothing Trade Shows

April 20th, 2007 Fashionista

7th On Sixth / Mercedes-Benz Fashion Week : owned by IMG, a global organization dedicated to the marketing and management of sports, leisure and lifestyle activities. Founded in 1960 by Mark McCormack, IMG’s worldwide resources now include 3,000 employees operating from 80 offices in over 30 countries. They manage athletes, performing artists, writers, models, broadcasters and represents leading corporations and world-class events http://www.img-fashion.com/

Action Girls: Action Girl offers two (more…)

Posted in London, Los Angeles, New York, Resources, The Fashion Business, Tradeshows Tags: , , , , 3 Comments »
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Is your Authentic Designer Handbag Really Authentic?

April 20th, 2007 Fashionista

By Deanna Key

So, you have just bought a new designer handbag. Maybe you have had your eye on a Christian Dior Saddle Handbag, or Gucci Jackie-O that you know your friends will drool over . You got a huge discount off of the hefty retail price and you’re feeling pretty good about yourself. But know you are wondering- is my designer handbag authentic.

Determining the authenticity on any product can be a little tricky, but if you know the basics, (more…)

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