The Alexander Report

H&M: Strategize to add 100 Stores per year

Hennes & Mauritz (well known as H&M) has always worked hard to provide invincible value to the customers via adjoining quality, fashion with competitive price. Today, it exists in 14 countries through 730 stores. The company is planning to expand further, with an average of 100 stores a year.

The expansion will be executed in untouched countries also. The major reasons behind the success can be assigned to the capability of internal designers, examples of piggy-backer style, and ability to quickly identify trends and introducing elegant and exclusive designs at lower price bands.

The development of product is at the centre of evolvement, and worldwide suppliers are greatly involved in order to fulfill increasing amount of product assortment with newly added stores. The focus of the company is balancing both, product development and expansion, to meet the demands of huge customer-base.

Marks & Spencer: Registers come-back with enhanced product assortments Marks & Spencer has registered its come-back since last year, when the profits were sagging, through its latest ad campaign, which concentrates on adding value to its product assortments. Marks & Spencer has noted increase in profit since its suppliers were directed to raise the discounts to 10% from 5%.

The company registered climb in yearly profits before tax. It said that the profit before tax without exceptional items was GBP 751.4mn ($1.41bn). The company is communicating directly to the suppliers to overwhelm product and cost. Marks & Spencer initiates to have long-term partnerships in supply chain to cater consumer’s demands on fashion at more competitive prices.

In a move to expand further, Marks & Spencer plans to launch its first store in Latvia in the current year, and next store in the Baltic States, following the success of the trial store. The new store in the capital of Latvia, Riga will add 930sqm to its total sales area. This expansion will be result of the agreement with Czech company Coms.

Mango: On a move to expand and brand promotion

Leading women clothing retailer, Mango is planned out well-structured promotion of brands and expansion. The concept of MANGO is a perfect blend of quality product to produce latest fashion trends at affordable prices. In recent years the company has been considerably engaged in franchising its operations. MANGO is planning lucid approach to the media strategies. In a move to expand further the company is looking to enter into brand oriented markets, such as Australia, Italy and also China. The company has already executed expansion plans, opening stores in cities like Paris, London and Vienna.

The product assortments were always been made at the best quality level, and now the company is looking to allure high-end consumers for its exclusive goods. MANGO is endorsing well-known celebrities to add value to its brand. The company is directing its vendors to work with other companies in order to meet the requirements in product assortment. (more…)