Archive for the ‘Tradeshows’ Category

Fashion Designer Focus – 12th Street By Cynthia Vincent

Kristen BellCynthia Vincent was trained at the Otis Art Institute of Parsons School of Design under the M.A.G.I.C scholarship. Upon graduation in 1988, Vincent received the Silver Thimble Award from Ann Cole, a great implication of the success that was yet to come.

Thereafter, she moved to London and quickly rose to head designer of Jane Ong & Company. After returning to the States, Vincent continued to refine her skills working for a handful of companies including Harriet Selwyn.

Cynthia launched Twelfth Street by Cynthia Vincent with a bang during LA Fashion Week in 2003. Appropriately named after the street on which she grew up in the suburbs of LA, Twelfth Street became a very personal project for Vincent. From that moment on, her collection has become a driving force in fashion. From the onset, Twelfth Street has been a favorite of fashion editors from many publications.

In Fall 2005, Cynthia brought her unique vision to shoes. From the perfect ballerina flat, to the naughty secretary pump, and the strappy high heel, she again offers something for every girl in the know. Two years later, she was invited to show her fall/winter 2007 collection during New York’s fashion week.

Perhaps it is the inspiration behind Vincent’s work that makes her designs so special. “To me, what is most inspiring is seeing a woman who is at once feminine, stylish, comfortable, and most of all, original,” says Cynthia Vincent.

Over the years, such staples as the silk crepe de chine slips, velvet boudoir jackets and luxurious sweaters have become the most sought after fashion pieces from New York to Hollywood. (more…)

Women’s Fashion Trends – 3 Chic Accessories for Spring 2008

sophia-bush-ny-fashion-week-2008-09.pngWith spring around the corner, what are the fashion trends in accessories for 2008? There are lots of fun, chic looks to choose from.

The best part is that you can update your accessories for very little money, and still project a polished image for work or evening.

1. Flower power is back, in everything from print blouses to dresses and skirts. But you don’t have to fall into the flower power pit, especially for business wear.

How to wear it: Look for small accents in your accessories. Flower jewelry such as brooches are a fun way to perk up a simple jacket. Scarves are big, and a flower scarf can jazz up a simple outfit. Keep the look simple by adding one flower piece, not a riot of flowers, especially for the workplace.

2. Shoes: this year you’ll see everything from gladiator sandals to platform wedges.

How to wear them: For the office, stay away from the extremes. High platforms or extreme gladiators are great for weekend wear, but detract from a business like look by day.

Look for the more moderate versions of each style. And always tailor the look to your industry and company culture.

3. Colored bags and shoes: Crayon colors in bags and shoes are popping up everywhere, in bright yellow, pink, green, blue and grape. Colorful bags jump off the shelves in bold clutches or large totes.
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Designers Get Ready for Your First Trade Show, Part 2

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Now that you’ve got your goals in place it’s time to develop a strategy. In other words you need a step by step game plan to get to where you want to be. If you’re a new line common belief is that buyers are naturally hesitant about you. Some stores just don’t want to be a part of your suspected growing pains. They want to see you in the game for a few seasons to make sure you’re in it for the long haul. Given this, instead of bombarding retailers and hoping “Barney’s” or “Fred Segal” stop by you may want to opt for a change in your focus.

While buyers are naturally hesitant, the press will conversely be naturally curious about hot new designers. New lines with an interesting perspective are fresh pickings for the market editors scouring the shows. In this instance you may allot a portion of your budget to hiring a publicist to help you promote the launch of your line. You could also take steps to contacting the press yourself which I’ll cover in a moment.

Focusing on the press may seem like a longer route when you ultimately want generate sales. However, it’s important to take advantage of this opportunity while you’re new and fresh. So instead of Stores—Press–Buzz. Your scenario may go Press—Buzz –Stores. Either way you’re working in a strategic direction towards your goals.
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Tricks of the Trade Designers, Get Ready for Your First Trade Show

Photo Sharing and Video Hosting at PhotobucketLet’s face it. Trade shows are expensive. By the time you’ve finishedmaking samples, shipping product, building and decorating the booth you could have purchased a Mini Cooper. If it’s your first trade show be advised that just because you build it they will not come. You have to put a marketing push behind this special event to attract the types of visitors your want. We’ll start with the basics. It’s been said that in most trade show traffic is from appointments of existing accounts. So what if you’re new in the game is the only option just “not to go?” You have to start somewhere and if you’ve been to the show and it has good traffic and comparable product you should seriously consider attending.

As a designer creating and producing samples it’s easy to become overwhelmed as you prepare for your first show. You want the stitching to be flawless and the draping to be just so. The samples have to look as good as humanly possible so the buyers can fall head over heels for your product. On top of that the booth must be beautiful, “where should we get the flowers from? What will we put on the walls?”

Decisions… Decisions. Although booth presentation is extremely time consuming there’s only one problem with getting consumed with these details. If the buyers don’t know about you they won’t be there to fall head over heels, and in turn their heels will be clicking to the next designers’ booth. (more…)

Fabric and Fiber Shows

The following is a list of Fabric and Fiber Trade shows for Designers, Retailers, and Manufacturers.

Adsale (Chinese) : With over 20 successful years of staging international exhibitions in China and Asia, Adsale’s market sensitivity and attention to clients’ needs have made it a widely recognized leader in its field.

Dallas Fabric Show The Fabric Show features over 160 mills and coverters of decorative fabrics, laces, trims, leather, and related supplies. Held twice a year, this temporary show caters to the diverse needs of the apparel, bedding, drapery, furniture, gift and accessory item, luggage, slip cover, tabletop and related sundry manufacturers who buy by the bolt. (more…)

Children’s Clothing Trade Shows

Americasmart (Atlanta) : Beginning January 2003 during the scheduled apparel/accessories market, AmericasMart will continue its tradition of trade show excellence by offering a brand new temporary show floor for apparel, accessories, shoes, children’s wear, loungewear and gift-related products.

The Apparel Sourcing Show: Since 1991,The Apparel Sourcing Show
is the only international show specialized in the apparel and textile industry in the CBI region. The CBI ranks as number ONE supplier to the U.S.A. Apparel market. Year by year, the most important industry suppliers of specialized machinery and technology, textiles (more…)

Women’s Clothing Trade Shows

7th On Sixth / Mercedes-Benz Fashion Week : owned by IMG, a global organization dedicated to the marketing and management of sports, leisure and lifestyle activities. Founded in 1960 by Mark McCormack, IMG’s worldwide resources now include 3,000 employees operating from 80 offices in over 30 countries. They manage athletes, performing artists, writers, models, broadcasters and represents leading corporations and world-class events http://www.img-fashion.com/

Action Girls: Action Girl offers two (more…)

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