The Alexander Report

Outspoken British Rocker Lily Allen, who is releasing her own fashion line, has told Gracia Magazine “Kate’s clothes are just for skinny, perfect girls. I won’t be buying any.”

“I couldn’t get into those tiny hotpants if I tried, and if I did I’d look ridiculous. The hard thing is to get everybody of every size to look fantastic. That’s the real deal. Fashion should be a laugh and be for everybody. My dresses will suit anyone, whether they’re tall or small, or fat or thin.”

For fashion conscious shoppers, describing your clothing as good for the “common man” rather “woman” might not be the best way to sell your products. Clearly Kate will do a better job selling the idea of Fashion and Glamour at affordable prices than Lilly.

But given that Lily’s market is the “quirky independent girl” she may be reaching her market after all, she elaborates “The best thing about dresses is the fact they hide a lot of things you don’t want exposed and flatter the good bits. My bum and legs are revolting, which is why I wear dresses all the time. And I put in wider straps to hide the arm bits we all hate. I was really excited about doing my collection because I know what it’s like to feel uncomfortable in clothes.”

“I don’t just chuck my wardrobe at someone. I got really involved with everything. I love my stuff – I’ve been wearing it loads.”

Despite her extremely candid view of herself, it may be a challenge for her to reach a wider audience (outside of her existing fan base), given that the dresses might not be as fashionable as the “skinny” model’s collection. But we will defer judgment till we see the sales numbers (if available).

Either way you decide who wins the High Street war, the SUN UK has pictures of both collections.

One thing we can say about Lily, she is a very smart marketer. She is successfully gaining attention for her line by criticizing her more famous counterpart.

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