on May 9th, 2007Kate Moss Street Cred!
Vogue Magazine published an article about Kate Moss’ American Launch of her clothing line. The article is pretty much a description of the party and her famous friends, including Moss infamous transparent dress (which is on sale for $470, including the belt). However, there was a quotation from Barneys’ Cult Creative Director, Simon Doonan that caught my attention:
“It’s very simple - celebs try to do fashion but it doesn’t mean much, whereas Kate has fashion cred in bucketfuls. Basically I’m in heaven - as a Brit I understand the majesty of TopShop. It’s edgy and it’s democratic.”
What is interesting about this collection is that unlike Madonna, Sarah Jessica Parker, Gwen Stefani and other celebrities who are known as singers or actresses; Moss, has an established reputation as model and direct exposure to the industry (she was discovered at the age of 14). Making her more of a fashion authority than other celebrity designers.
Furthermore, the supermodel could have opted for a more glamorous (and exclusive line) but she decided on a partnership with TopShop, making her style more accessible to her fans, bolstering her image in the public eye. (Topshop is know as an affordable and edgy fashion retailer in the UK and Ireland)
