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25. April 2007


I don’t know how accurate this is, since this was on the news about an hour ago, it could very well be outdated. Nevertheless, UK Celebrity fashion LAStarStyle.co.uk site, it sells look-a-like clothes from your favorite celebrities, is looking to recruit a Marketing Manager. The Manager’s responsibilities will be to further optimize the site and increase brand awareness.

“LAStarStyle.co.uk, which launched a year ago by husband and wife team Annu and Stan Chukwu, has ambitious expansion plans to double its business within the next 12 months.

The new marketer will be tasked with further building the brand’s awareness, which has so far relied on word of mouth, pay per click, affiliate marketing and search engine optimisation, and viral marketing.
The London-based company works with fashion buyers in LA to source the latest celebrity fashions and make them available to the UK via an online store.”<
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This website picks up on the growing trend of copying celebrity styles with items sold at high street retailers. Competing websites are Asos.com “Celebrity inspired Fashions at Affordable Prices” and Stylefinder.com “Picks from the world top fashion experts”. You can also see this trend in shows such as “The Look for Less”, “Style her Famous” from the Style Network.

News Link

Autor: www.gaizer.com | Kategorie: London The Fashion Business Trends news

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