on Apr 25th, 2007LVMH Moët Hennessy Louis Vuitton SA reports strong sales for 1st quarter 2007, Tag Heuer strategy
Luxury goods manufacturer Moet Hennessy Louis Vuitton reports that overall sales grew to 3.804 billion euros ($5.16 billion dollars) for the 1st quarter. The strong growth is led by demand on Tag Heuer watches. Film stars Brad Pitt, and golfer Tiger Woods are used in the advertising of these watches.
I have found old articles (2005-2004) about Tag Hauer marketing campaign, and strategy to increase brand awareness
Optimizing the Internet as a media tool: The TAG Heuer way, reported by Europa Star
“Deciphering the interest in TAG Heuer’s ambassadors
With regard to the very media-oriented partnership that TAG Heuer has with the actor Brad Pitt, the latter enjoyed a record level of interest across all search engines
with more than 400,000 searches in the USA duringthe month of March, 2005 (his contract with TAG Heuer excludes the territory of the USA), compared to only half as many for the golfer Tiger Woods and the tennis player Maria Sharapova. The Chinese basketball player, Yao Ming, is in fourth place with nonetheless more than 80,000 demands in one month.
The same trio also take the top spots in England, a country where the three celebrities represent more than 90% of the overall web searches tied to the brand’s ambassadors.
In Japan, however, it is surprisingly Maria Sharapova who comes in first place with nearly three times as many searches as the new companion, Angelina Jolie, and also ahead of Tiger Woods and Uma Thurman.
It should also be noted that most of TAG Heuer’s ambassadors ‘play the game’ by visibly broadcasting their link with the brand on their own official site, such as the golfer Tiger Woods or the tennis player Maria Sharapova.â€
Click here for the Complete Article
Sports Brands Play at Lifestyle, by Brand Channel.com
How does a sports brand make the lucrative jump to lifestyle brand?<br />
For more information:
[...] presents LVMH Moët Hennessy Louis Vuitton SA reports strong sales for the First Quarter of 2007The Alexander Report, saying, “Luxury goods manufacturer Moet Hennessy Louis Vuitton reports [...]
[...] presents LVMH Moët Hennessy Louis Vuitton SA reports strong sales for the First Quarter of 2007 posted at The Alexander Report, saying, “Luxury goods manufacturer Moet Hennessy Louis [...]