The Alexander Report

This season Lakme Fashion Week 2009 (LFW) has got an overwhelming response from the Gen Next and Emerging Fashion Designers group as also from the Accessory Designers group. LFW has received in all 189 applications – 88 for Gen Next and 44 for Emerging Fashion Designers from 20 cities across the country from Nagaland to Jaipur, from Dehradun to Secundrabad. Also, 8 Accessory Designers along with 49 established designers have applied. The Advisory Board members short listed the most talented designers for the Gen Next and the Emerging Designer categories, and also for the Accessories Group show.

The Lakmé Fashion Week Advisory Board comprises key stakeholders from the fashion fraternity such as educational institutions, buyers, media personalities and designers. The list of members includes prestigious names like Dr Darlie O’Koshy, Director, NID; Shefali Vasudevan, Marie Claire; Sathya Saran, DNA-ME; Priya Tanna, Vogue;Pradip Hirani, Kimaya; Alka Nishar, Aza; Gaurav Mahajan – Trent; Designers Wendell Rodricks, Arjun Khanna and Narendra Kumar; Anil Chopra, Advisor – Lakmé, Richa Puranesh, Marketing Manager – Lakmé, Hindustan Unilever; Ravi Krishnan, Consultant to IMG, and Vikram Raizada, Head of Fashion – IMG. They have chosen 8 talented designers for Gen Next, 14 Emerging Designers and 4 Accessory Designers. (more…)